Welcome Students! This is our own web page and web journal (also known as a BLOG). Here, you will access information, and communicate with our entire class by posting comments, and replying to one another. You must adhere to Capuchino and Rutigliano rules, meaning RESPECT & MATURITY are key.


Do you notice the title of the book pictured here? In this book is the essay entitled "The Great Tween Marketing Machine." This was your in class essay and introductory assignment. How did you score on that essay?

Our next activity involves The Merchants of Cool. Click on the link to finish watching the video, and then answer the questions below. There is a hard copy of this document in our digital locker.

If you scroll to the bottom of the page, you will see an extra credit comment section. This will require you to look at the article on the Merchants of Cool page regarding EMINEM. Read the article, and post a comment focusing on the theme of the article: should Eminem have won a Grammy Award?


The Merchants of Cool Link



Step One: Apply each of the following terms to the film:

Terms:	According to the film:	Responses: record responses in the spaces below.
Logos: Appeals to consumers (teens) based on logic or reason	How might advertisers believe the term Logos influences teens?
Pathos: Appeals to consumers (teens) based on emotion	How might advertisers believe the term Pathos influences teens?
Ethos: Appeals to consumers (teens) based on the credibility of the speaker	How might advertisers believe the term Ethos influences teens?

Step Two: please answer the following questions:

1. According to the film, what is the main issue or problem?



2.What are the film makers suggesting as solutions to this issue or problem?



3. According to the film makers, why is this issue occurring?





4. What might be some persuasion techniques employed by the media? (Merchants of Cool offers several suggestions)





5. Are you controlled by the persuasion techniques of the media? Be honest.